ROGER SAKOLOVE
7292 Maple Ridge Trail Boynton Beach FL 33437
561.254.3987 • Roger@RogerSakolove.com
SENIOR COPYWRITER: ADVERTISING / INTEGRATED MARKETING
CREATIVE PROFILE
An experienced copywriter and associate creative director who leverages a direct marketing background to build brands and influence action and interaction. Demonstrates versatility through a range of B2B and B2C clients in technology, software, data, financial services, government, healthcare, education, marine, and travel and hospitality industries. Develops integrated campaigns powered by print, direct mail, Web (written for SEO), email, video and radio.
PERFORMANCE HIGHLIGHTS
• Sun Microsystems Software Group: Eight years of creative work resulted in new levels of qualified leads and awareness, while bolstering brand personality of the Solaris Operating Environment. The integrated “3D” campaign generated business, industry buzz and national media coverage.
• Motorola: A highly successful in-store, national sweepstakes campaign for iDen phone accessories showcased the exciting new “Connect with Color” sub-branding.
• Citrix Systems: Six years of integrated campaigns resulted in a remarkable 7x to 38x return on the client’s investment. The award-winning “Hypnosis” campaign leveraged email/direct mail to promote software upgrades.
• LexisNexis: Four years of work for this database giant included repositioning the Risk Management Group with a new spin on ROI: “Return on Information.”
• Ferretti USA Yachts: Introducing Italian elegance to an American audience proved so successful that a major American marine sales organization secured a partnership with Ferretti.
CREATIVE EXPERIENCE
2001 - September 2009 STARMARK INTERNATIONAL DANIA BEACH, FL
Full-Service Agency – Senior Copywriter, Associate Creative Director
Created effective advertising and lead-generation programs for clients that included Motorola, DHL Global Mail, Citrix Systems, LexisNexis, Vista Healthplans, Norwegian Cruise Line, U Miami School of Business, HMS Home Warranty, Neptune Society, IMA Yachts, Ferretti USA Yachts, AccuData, Awlgrip and Rybovich Yachts; non-profits included A Child Is Missing, Boys and Girls Clubs of Broward County and the Center for Environmental Research & Education.
1992 - 2001 DIRECTECH | EMERGE LEXINGTON, MA
Direct Marketing/Interactive Agency – Senior Copywriter, Associate Creative Director
Developed and guided creative initiatives for one of the nation’s leading technology-focused, direct/interactive marketing agencies. Supervised all copywriters. Working primarily with established brands, translated messaging into effective lead-generation programs. Clients included Sun Microsystems, Motorola, Progress Software, Lotus Development Corporation, Computer Sciences Corporation, Digital Equipment Corporation, Network Integrity and Polaroid.
1988 - 1992 ROGER S. SAKOLOVE COPYWRITING HINGHAM, MA
Copywriter and Company Principal
Worked with agencies and through direct client contact to develop concepts and copy for technology, publishing, healthcare and financial industries. Clients included American Medical Response, Fleet Bank, Welch Healthcare Systems, Simon and Shuster Publishing, BGS Systems, Stone and Webster Engineering, Stonehill College and Together Dating.
1986 - 1988 HORIZON HOUSE PUBLISHING NORWOOD, MA
Magazine Publisher – Promotions Manager
Managed direct marketing, developed and wrote promotions for three leading industry publications: Telecommunications Magazine, The Journal of Electronic Defense and Microwave Journal. Supervised
all copywriters.
PROFESSIONAL RECOGNITION
South Florida Interactive Marketing Association Awards
Second Place for “Hypnosis” – B2B (interactive campaign)
Citrix Systems
New England Direct Marketing Association Awards for Creative Excellence
First Place for “Java” – High Technology Mail (consumer and business-to-business)
Sun Microsystems
First Place for “Edge” – B2B Campaign (image or brand building)
Motorola
INDUSTRY LEADERSHIP
Board of Directors, Florida Direct Marketing Association
Program Chairperson, New England Direct Marketing Association
Lecturer, Paul Butterworth Copywriting Seminar, Boston, MA
EDUCATION
B.A. American Literature, Middlebury College, Middlebury, VT
M.S. Information Sciences, Simmons College, Boston, MA